What is the biggest challenge CapTech clients face today?
On the information technology side, there is a strong desire for businesses to move faster and more nimbly than they have in the past. This is motivating companies to move away from the traditional waterfall methodology used in project management and adopt a more agile framework. Overall, technology is changing so rapidly that businesses need to respond faster.
Directly related to advancements in technology is the emergence of a new age of the customer, where customers have and expect many more ways to engage with a business. Before, if you wanted to buy a shirt, you maybe had two options – go to a store, or pick up the phone and order from a catalog. Today, with the Web, mobile, apps, and entities such as Amazon, customers can interact in a wide variety of ways and presume that all of these touch points will work seamlessly together. Customers are demanding easy and elegant digital interactions.
When companies want to offer a new product or change a promotion, they now have to push the product or promotion out to many different channels and make them all work together. The focus is more customer-centric than it has ever been. This puts new stress, strain and complexity on traditional business models.
What are the biggest changes taking place at CapTech and how do these impact clients?
The biggest change over the past few years has been our growth and expansion. We have grown from a Richmond, Virginia - based firm to a regional East Coast firm and now are expanding on a national level. As we continue to develop client relationships both geographically and across different industries, we are cultivating a broader and deeper expertise with a wider array of talent.
In any given service area, we now have double or triple the number of subject matter experts that we had in the past. Where we used to manage only the development work for the digital space, we now compete head to head with digital agencies in design as well as integrated marketing management and digital marketing. The wider array of services helps us better solve our clients’ business problems, and our collective expertise allows us to give enhanced advice to our clients.
One important area that remains unchanged is our commitment to servant leadership, a core value for CapTech. Growth can be a double-edged sword. While it brings new opportunities, some fear that it will change who we are. We cannot let that happen. The culture, the camaraderie and the way we care about our clients and our people are what make us unique. If we grow in a way that changes that, then we fail. CapTech leadership is committed to holding onto what is special about this place. Preserving our culture is paramount as we continue to expand.
What does this growth mean for consultants and recruits?
For our consultants, CapTech’s success in new markets offers more opportunities for learning, working with a more varied client base and building a more diverse experience level. With our delivery center, a consultant in Virginia could work with clients in Nevada or California without having to travel. That helps our consultants grow their careers faster. For those consultants who do want to travel, the potential is endless.
What are you most thankful for?
I feel incredibly lucky. Some days I have to pinch myself. Collectively we have built a company where we can do amazing, progressive work for our clients and have a lot of fun doing it. We don’t take ourselves too seriously and we genuinely like each other. I think most of us feel the same way. It’s unlike any place I’ve worked before. What else could you ask for?
What are you looking forward to as we enter 2016?
I’m excited about working to strengthen our culture and communities while we take the next steps toward national expansion. CapTech accomplished a tremendous amount in 2015, and I’m energized by our continuing growth, the opportunities it provides everyone, and being able to tell our story in new markets.
I’m also eager to see the benefits of the new core HR and financial system we will be implementing this year. We will be making a major investment in this space. The new platform will provide a strong foundation to support the future success of our organization and its people.
Finally, I’m excited about continuing to strengthen and grow our practice areas and services. As we expand geographically, it will be increasingly important for our service leaders to understand what is happening within their space across all our markets and accounts. They will need to leverage that understanding to formulate annual goals and objectives so that they can measure the results of our efforts in such areas as training, blogging, attending events and so on. I believe this approach will help ensure that all services and practice areas remain vibrant and strong as we move forward.