The global financial services client needed a corporate communications campaign to build awareness and enthusiasm around a "big complex project" that transformed a core business process. The project goal was to increase revenues significantly and improve the department’s profitability by streamlining procedures. CapTech's objective was to clearly communicate the new processes and systems to all affected employees.
Solution:
CapTech developed a creative multimedia campaign that enhanced communication and boosted morale between project stakeholders and development teams. Serving as the client's communication team, CapTech developed a core visual identity for the project. The project was then deployed in print and electronic communications to generate project buy-in and continued interest.
Tools:
Macromedia® Flash™
Adobe® Photoshop®
Adobe® Illustrator®
Adobe® ImageReady®
iMovie™
QuarkXPress™
QuickTime™
Macromedia® Dreamweaver®
Results:
CapTech re-purposed several communications to maximize the client's investment
100% of project team members responded to a morale boosting internal communication
CapTech's success resulted in multiple communication projects beyond initial scope