A national healthcare
provider assists individuals in managing care for health-related conditions on
behalf of their health insurance company or employer. The corporation communicates with patients,
insurers, employees, and providers in a number of ways. With competitors rapidly differentiating
their disease management offerings in the marketplace, the client needed a
strategic analysis of their technology platform and recommendations to maximize
patient outcomes, customer investment, and competitive differentiation.
Solution:
Using industry research, media releases, skill inventory
intelligence, and internal and external interviews, CapTech developed a
comprehensive picture of the client’s e-business readiness and infrastructure
vis-à-vis 11 disease management competitors.
CapTech then combined this intelligence with its healthcare domain
expertise to provide strategic recommendations for the client’s technology
platforms. The effort focused on
determining the most effective technologies for patient information acquisition
and lifestyles education, compliance measurement, healthcare intelligence, and
multi-channel coordination. These
business needs were analyzed within the context of a multi-channel strategy
including: mail, telephony, fax,
web/mobile, and in-home health.
Tools:
Microsoft® Word
Gartner/Dataquest
Microsoft® PowerPoint
Adobe® Acrobat®
Results:
Analysis provided the client’s senior management
with greater than 20 potential short and long term technology initiatives.
CapTech categorized initiatives based on
potential ROI and projected time-to-market.
Senior management now possesses a discrete set
of projects from which to choose and apply decision points.