A
Global Financial Services company was deciding on an approach for delivering
account management services to their customer via mobile devices. The mobile banking industry was in resurgence
and a number of their local and national banking competitors had already or
were about to roll out comprehensive mobile solutions for their customers with
significant press exposure. In order to
maintain competitiveness and remain innovative, the client initiated a mobile
banking program.
The
mobile banking approach needed to be flexible enough to provide services across
their multiple business units. Adding to
the complexity were the multiple potential mobile access points for consumers: Mobile Browser, Short Message Service (SMS),
as well as Downloadable Applications.
The client needed to determine and implement the appropriate modality
for their consumer base while limiting long-term maintenance costs.
Solution:
CapTech was engaged during the full
mobile deployment lifecycle, assisting the client in determining the
appropriate access point(s), aid in the product selection, drive the technology
architecture, and oversee the entire implementation.
After aiding in the product
selection, CapTech provided Senior Architect support to design and implement a
highly available mobile banking infrastructure that would support all the
client business units. CapTech drove the
architecture decisions and coordinated and oversaw all third-party technical
development.
While initially only providing mobile
banking services via two-way SMS communication, the solution was designed and
scaled to support all three mobile access points. The resulting solution provided a single,
consistent platform that all business units could leverage for mobile
communication with their customers.
Tools:
Java EE
ClairMail Mobile Banking
Apache Tomcat
Web Services
Results:
Increased customer experience by providing
on-the-go access to account information.
Decreased maintenance by providing a single
unified platform.
Improved customer exposure to account activity
by providing SMS based alerting.