Richmond, VA – In August, The Doorways, formally Hospital Hospitality House, launched their new website with the help of some friends at CapTech Consulting. The site, www.thedoorways.org, is supporting the new brand of The Doorways, which was designed to modernize the facility, better support volunteer and donor engagement and most importantly, improve the experience for guests that are away from home due to illness, or that of a loved one.
The Doorways provides affordable accommodations for people who live outside of Richmond and need to be near Richmond area hospitals. One of CapTech Consulting’s employees, and a former Doorways guest, Brendon Cornwell and his wife, were looking for a way to give back to The Doorways after a three-month stay when their infant was critically ill. In hopes of making a significant positive impact, he partnered with CapTech, to provide pro bono digital services to the non-profit. “The Doorways became one constant in the day-to-day challenges our son faced,” said Brendon. “It really eased the burden of having to leave our son at night – knowing we were just a few minutes away.”
The non-profit depends on 800-1000 volunteers every year, and “the new website plays a critical role in the rebranding and modernization of how we help our guests and engage our community,” says J.C. Poma, Community Outreach Manager of The Doorways. “Now we can better tell our story on a local level and build brand recognition among potential volunteers and donors.”
David Kearfott, also of CapTech, worked with The Doorways to help modernize and create a mobile friendly version of their website. The new site enables volunteers to view opportunities and apply online, and gives a platform to inform donors and facilitate online giving.
Other features of the refreshed site include a new contact form allowing for general inquiries from guests, volunteers and donors. “In the first week of the site’s launch,” says Poma, “someone in the RVA community reached out to donate toiletries to guests.” An enhanced overview of the guest experience was also introduced so that guests who stay a week, or several months, will know what to expect. Additionally, the eight hospitals that refer guests to the Doorways are featured. From a maintenance perspective, The Doorways was empowered with the ability to easily update the site, access Google analytics and measure the way their initiatives are impacting operations.
Continued enhancements are planned for future releases. To learn more about The Doorways, visit the new site at www.thedoorways.org.
Story covered on Richmond Times Dispatch here.
J.C. Poma, Community Outreach Manager
The Doorways - Formerly Hospital Hospitality House of Richmond, Inc.
612 E. Marshall Street |Richmond, VA 23219
Phone 804-828-6901 Ext. 150