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February 11, 2021
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February 11, 2021CapTech conducted a data strategy assessment for the PGA of America (PGA), one of the world’s largest sports organizations, with the goal of establishing the largest golf consumer data platform in the industry. The PGA produces a wealth of golf consumer data through its day-to-day operations, but this data was heavily siloed within each individual operational pillar. This structure limited the PGA’s ability to realize shared value from its consumer data assets at an enterprise level.
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