Digital Marketing – to be successful, be authentic
Managing a marketing campaign, whether across digital or traditional media, often means that multiple avenues will be used to reach a variety of consumers. The key to reaching consumers today is to establish a cohesive message that is a reflection of the company’s mission, vision, and values. Don’t waste time with trying to create multiple personas to reach different customers’ segments; this will create confusion, and will not get through consumers’ working memories. .
Digital Transformation: Digital Solutions for Real-World Businesses
A concept known as digital transformation has begun to change business in a very real and tangible way. As more and more organizations adapt and evolve into this realm (no less than twenty-six per cent), it is becoming extremely clear why so many are now beginning to embrace the benefits that can be offered. Indeed, these digital leaders are now emerging across every industry and numerous studies have shown that the benefits which arise as a result are undeniable. So, how can a robust digital transformation strategy enable any business to rise to the next level?
Attributes of the Agile Transformation Team
I recently saw a comment on LinkedIn that critiqued the Agile Transformation team of being the barrier to the Agile Transformation itself. Of course, my thoughts about my own Agile Transformation team started reeling. What does a good Agile Transformation Team look like? Several answers came to mind.
Projects Need Predictive Analytics
Projects Need Predictive Analytics. And to convince you, I’m going to have to convince my heckler, Bob. Before you... even start, let me jump in. All you are talking about is adding more overhead and more resources, with no value. I can already tell. Hold your horses Bob. It costs money to have headlights, windshield wipers and brakes in your car but they add serious value despite the cost. Value is the appropriate way to perform this analysis.
Agile Scrum Master
Washington, DC Metro
As a Professional Consultant with CapTech, your focus will be helping our clients deliver results against some of their most complex business and technology initiatives. Success within our diverse range of clients requires the ability to adapt and perform in numerous Project Management environments. In this senior Agile position, your role as a Scrum Master, coach, and practitioner will require you to apply Agile values and principles for an organization transitioning to Agile Delivery methodologies.
Know Your Cuts of Meat - The Big Data Butcher Dilemma
A recent blog post by Raju Bodapati sparked a conversation with coworker, Cameron Snapp, last night. Raju mentions in his blog the large amount of data that can be gathered in simple day to day tasks which Cameron and I took farther, commenting that basically anything you do can have absurd amounts data collected on it. Sports analytics are fairly established and an easy concept - the amount of baseball data from pitching attributes, to hitting quality, to defensive alignments is massive and quickly becoming a target of data architects in Big Data efforts.
The Data Integration Developer role falls into the Data Management & Business Intelligence practice area at CapTech, through which our consultants provide a broad spectrum of services to help our clients define and implement a strategy to deliver lasting and mission-critical information capabilities. Our Data Integration consultants bridge the gap between the business and IT side of companies. By partnering with clients to fully understand both their business philosophy and IT strategy, CapTech consultants maintain the vision that data integration should be built to help the organization make better decisions by providing the right data at the right time.
Organizational Readiness on an Agile IT Implementation
A large financial services organization sought to implement a new customer-facing case management system using an Agile iterative delivery approach. The client needed an OCM expert to equip it to lead change and establish strong organizational and operational readiness under the fast-paced, incremental Agile delivery schedule. The OCM effort was critical to a smooth cutover experience for the organization, the agents, and the customers.
MDM Data Architect
Data Architects are tasked with understanding business goals and developing a strategy focused on these goals that capitalizes on technology insights to improve the value of analytical data, improve effectiveness of information stewardship, and streamline the flow of data in the organization. After gaining in-depth understanding of the client’s business challenges, our architects apply experience-based insight and use state-of-the-art tools and techniques to identify the best solutions.
The Internet of Things, Driven by Sensors and Usability
Look out Iron Man! The Internet of Things is gaining real world steam, and is being explored for both consumers and enterprise applications. This blog post will briefly explain what that means and give some examples of existing and upcoming technologies. There are many issues and factors that make or break the success of the Internet of Things, and the primary focus of this post will be on two of those factors: usability and sensors.