Digital Marketing – to be successful, be authentic
Managing a marketing campaign, whether across digital or traditional media, often means that multiple avenues will be used to reach a variety of consumers. The key to reaching consumers today is to establish a cohesive message that is a reflection of the company’s mission, vision, and values. Don’t waste time with trying to create multiple personas to reach different customers’ segments; this will create confusion, and will not get through consumers’ working memories. .
Digital Transformation: Digital Solutions for Real-World Businesses
A concept known as digital transformation has begun to change business in a very real and tangible way. As more and more organizations adapt and evolve into this realm (no less than twenty-six per cent), it is becoming extremely clear why so many are now beginning to embrace the benefits that can be offered. Indeed, these digital leaders are now emerging across every industry and numerous studies have shown that the benefits which arise as a result are undeniable. So, how can a robust digital transformation strategy enable any business to rise to the next level?
The Internet of Things, Driven by Sensors and Usability
Look out Iron Man! The Internet of Things is gaining real world steam, and is being explored for both consumers and enterprise applications. This blog post will briefly explain what that means and give some examples of existing and upcoming technologies. There are many issues and factors that make or break the success of the Internet of Things, and the primary focus of this post will be on two of those factors: usability and sensors.
Projects Need Predictive Analytics
Projects Need Predictive Analytics. And to convince you, I’m going to have to convince my heckler, Bob. Before you... even start, let me jump in. All you are talking about is adding more overhead and more resources, with no value. I can already tell. Hold your horses Bob. It costs money to have headlights, windshield wipers and brakes in your car but they add serious value despite the cost. Value is the appropriate way to perform this analysis.
Washington, D.C. Metro
Java Developers at CapTech are part of an intelligent, highly motivated community of developers who strive to continuously learn the latest tools and architectures to deliver innovative solutions for our clients. They are involved in the design, development and delivery of vital internal and customer facing systems in partnership with a variety of Fortune 500 clients. CapTech developers enjoy a collaborative... environment and have many opportunities to learn from and share knowledge with other CapTech developers, architects, and our clients. CapTech Java Developers deliver solutions for clients that include: REST and traditional SOAP based clients and services, JavaEE based integrations, cloud based deployments, and web and portal front ends.
Know Your Cuts of Meat - The Big Data Butch Dilema
A recent blog post by Raju Bodapati sparked a conversation with coworker, Cameron Snapp, last night. Raju mentions in his blog the large amount of data that can be gathered in simple day to day tasks which Cameron and I took farther, commenting that basically anything you do can have absurd amounts data collected on it. Sports analytics are fairly established and an easy concept - the amount of baseball data from pitching attributes, to hitting quality, to defensive alignments is massive and quickly becoming a target of data architects in Big Data efforts.
Senior UX Analyst
CapTech Senior User Experience Analysts have a strong interest and capabilities in the design and development of engaging user experiences. They thrive in a work environment that requires strong problem solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication. They excel at providing both highly analytical as well as highly creative ideas to a Customer Experience engagement.
Organizational Readiness on an Agile IT Implementation
A large financial services organization sought to implement a new customer-facing case management system using an Agile iterative delivery approach. The client needed an OCM expert to equip it to lead change and establish strong organizational and operational readiness under the fast-paced, incremental Agile delivery schedule. The OCM effort was critical to a smooth cutover experience for the organization, the agents, and the customers.
iOS Mobile Developer
iOS Mobile Developers at CapTech are part of an intelligent, highly motivated community of developers who strive to continuously learn the latest tools and architectures to deliver innovative solutions for our clients. They are involved in the design, development and delivery of innovative mobile solutions in partnership with a variety of Fortune 500 clients. Specific responsibilities for the iOS Developer position include:
Attributes of the Agile Transformation Team
I recently saw a comment on LinkedIn that critiqued the Agile Transformation team of being the barrier to the Agile Transformation itself. Of course, my thoughts about my own Agile Transformation team started reeling. What does a good Agile Transformation Team look like? Several answers came to mind.