CapTech’s User Experience methodology is a quantifiable and repeatable approach that measures and enhances the efficiency of employee- and customer-facing systems.
People make bad assumptions about users when they design a
system - what the user will like and not like, what they’ll have difficulty
with and what will be easy and intuitive. CapTech’s User Experience team helps
design systems right the first time, verifying assumptions and discovering
problems not otherwise found. CapTech provides expertise in the four core
disciplines of User Experience:
User Research
You can’t predict user behavior. Understanding your users is
paramount to designing a system that achieves the needs of the business, while
also being easy to use. The first step in CapTech’s approach to User
Experience is an ethnographic study of your users and their needs.
Information Architecture
CapTech leverages the tools and insights of Information
Architecture to analyze organization, ordering, and labeling to ensure the
optimal findability and layout of functionality and content.
Application Design
CapTech has extensive experience developing application designs
for desktop and mobile platforms that are both beautiful and usable.
These designs are grounded in user and content analysis as well as
industry-wide best practices and established principles of cognitive
psychology.
Usability Testing
CapTech’s quantifiable approach to Usability sets our approach
apart. Reliance on hard data allows project teams to make reliable
decisions on the design of a system. Usability testing allows project teams to
vet the effectiveness of an application design against real users prior to
deployment thereby mitigating the potential risks to project budget and
timeline.