In September of 2017, Amy’s Army of Cancer Warriors hosted their inaugural Climb to Conquer Cancer Cycling Event (C3.) The race offered cyclists of all abilities the opportunity to ride the infamous cobbled climb of Libby Hill, which was the major feature of the Richmond UCI 2015 World Championship course. All in, there were 143 different cyclists who rode over 6000 combined miles. Amy’s Army is a non-profit dedicated to raising awareness about cancer research and prevention and when they needed technology support and solutions for this event they turned CapTech.
“We worked with Amy’s Army to really try and create an experience that would make this event unique. We wanted our tech solutions to provide the participants and spectators with an exceptional experience—all for a great cause,” said Michael Wyatt, CapTech Senior Manager
As a part of the event, the Amy’s Army team wanted something to set their charity ride apart, so they created King of the Mountain (KOM) and Queen of the Mountain (QOM) awards categories for the Libby Hill climb. The winner in each category would be awarded a red and white, polka dot jersey to showcase their momentous achievement.
CapTech was able to help determine those winners by creating a custom application that leveraged Strava to track different racers results. On race day, the app calculated the average of a rider’s 2 passes over the Libby Hill segment and displayed their results on one of three different content displays that were provided by CapTech.
Amy’s Army is a smaller, non-profit organization, and all the proceeds went to Massey Cancer. That’s why CapTech chose Strava—who allows free access to the data that their users are producing and posting to their site. That way, outside of the time CapTech invested, Amy’s Army could track users, hand out jerseys, and determine award categories, all without having to dive into the funds that they raised to give to the cancer research.
In addition to the custom tracking application, our CapTech team was also able to set up a pop-up network infrastructure. This included a Wi-Fi network that could be used by the event team for live video streaming, registration processing, and more. We also brought in Creative Dog Media to help us capture drone footage during race day. The video feeds were displayed live at the event and later were synthesized into a recap video.
Amy Williams, Amy’s Army Founder said, “What set our event apart from an ordinary metric century ride was the competitive climb up Libby Hill, with the chance to wear the red polka dot jersey reserved for the King and Queen of the Mountain. Without CapTech’s innovative approach of using Strava to time the hill climbs, showing the results real time on large screens, we would not have had the “wow” factor that made this event an incredible success.”
CapTech has a strong cycling group, and nearly every one of the twenty CapTechers who participated in the project was a cyclist themselves. CapTech Manager, Kent Pruett said, “It was fantastic to merge our personal cycling passion along with our professional skills to deliver this solution. Not only that, but it’s exciting to play a part in something that created value for a non-profit who is doing good things for cancer research.” As a result of the event, Amy’s Army raised $8,500 for cancer research, and it’s hard not to be happy about that.