Legendary brand, Duke’s Mayonnaise long considered to be as good or better than their well-funded competitors, wanted to increase product awareness. They desired a website refresh to make it easier to update content, provide a way for customers to purchase their products, and create a version that was mobile friendly and ADA compliant. To continue to grow in a flat category, they needed to gain share from their rivals and wanted a more robust website and SEO/content strategy to become more competitive.
Services
Insights
We bring relevant data and insights on key business issues to better inform strategic choices and improve the digital brand experience for customers and associates.
Our rigorous, empirical methodology to map the minds of your customers ensures we truly understand their needs and goals. This quantifiable approach allows your project stakeholders to make data-informed decisions.
- Market Assessments
- Accessibility Guidance
- Surveys / Interviews / Panels
- Ethnographic Field Studies
- Persona Development
- Information Architecture
- Usability Tracking
- Eye Tracking
Strategy
Our Strategists develop effective digital and content strategies that are customer-focused, measurable and grounded in data insights. We're not about creating a digital experience for the sake of technology. We're about the strategic integration of the right technologies at the right time for a better human experience.
With the customer journey and the client’s goals in mind, we develop a strategic roadmap that gives organizations clarity with a mix of near-term “quick wins” and longer-term initiatives.
- Digital Strategy Roadmaps
- Content Strategy Development
- Content Governance Modeling
- Project Planning & Prioritization
- Customer Journey Mapping
- Design Thinking Workshops
- Innovation Hot Houses
- Technical Architecture
Design
Beauty is in the eye of the user. They are the authority for what defines engaging and intuitive web and mobile experiences. We observe, measure, and learn from their expectations and behaviors, before investments in code and engineering are made.
Guided by user insights and your business objectives, our creative team designs and writes human-centered digital experiences that flow seamlessly, look amazing and work flawlessly – balancing functionality, aesthetics, and performance.
- Brand Identity Design
- Interaction Design
- User Interface Design
- Copywriting
- A/B Design Testing
- Low & High Fidelity Prototyping
- Web & Mobile Development
Optimization
Help marketers transform their digital brand experiences through improved research, strategy, and reporting.
Establish a strategic approach, and measure performance across all digital channels to ensure the right message and audience are reached at the optimal time. Analytics, customer metrics, and performance indicators are implemented so content and technology can be optimized to deliver successful results.
- Customer Data Analysis
- MarTech Integration
- SEO & SEM Analysis
- Tag Management
- Campaign KPI Reporting
- Iterative Enhancements
- Content Governance Workshops
Brian Bischoff
Principal
Brian leads our business strategy for our practice areas and is a thought leader in digital strategy. He provides an objective perspective through the strategic analysis of current technology trends and designs and builds great experiences for our clients.
8 offices across the country looking for great talent
Apply now