With the desire for a strategy that would bring their brand solidly into the digital landscape, USKG came to CapTech to conduct user and stakeholder research on current pain points and future needs of the customer experience and technical architecture.
Stakeholder and user interviews included on-the-course visits with coaches, allowing us to uncover first-hand user needs, wants, behaviors, and motivations. Personas and journey maps resulting from our research visualized and explained current state and identified strategic opportunities.
A multi-year digital roadmap was delivered, giving the client the ability to scale and support future objectives as well as meet user expectations. The roadmap was designed to help USKG strategically create a unified brand and digital experience across all their channels as well as put a strategy in place for a single platform for parents to sign up their kids for classes, buy equipment, and enroll in tournaments.