Helping our clients identify and develop meaningful change to stay agile and competitive

Let good ideas flourish - Innovation

Let Good Ideas Flourish

In an era of unprecedented business and technological disruption, innovation is more important than ever. Developing a focused, strategically-aligned growth program keeps companies agile and competitive while channeling, prioritizing, and resourcing the right ideas for your business. Too often though, organizations are too reactive and struggle to successfully deliver meaningful change.

CapTech can facilitate your innovation practice from visioning to build — while providing oversight in between. Don’t let good ideas fail or invest in products with unclear value. We’ll help you build a repeatable innovation practice that can keep you one step ahead of your competitors for years to come.

The Innovation Journey


Make sure you know what you’re trying to accomplish with innovation. Near and long-term levels of disruption and impact expectations vary by company. 

We’ll help you develop an insight driven thought leadership agenda, make strategic decisions, and help build your innovation process.  

  • Define Strategy  
  • Organize Governance 
  • Identify Essential People 
  • Set Targets

Innovation - Strategy icom


Don’t let good ideas pass you by and don’t waste time on pointless projects. CapTech can set you up to generate and evaluate ideas objectively with a framework of structured ideation. This leads to more discovery opportunities and helps develop ideas with responsible speed. 

  • Domain Expertise  
  • Consumer Insight 
  • Model Analysis 
  • Ideation 
  • Concept Refinement

Innovation - Discovery


First, it’s a concept — now let’s make the case to turn it into something actionable. Find the answers to the questions: What is it? Who cares? What are the risks?  What resources do I need? Let us help you and articulate your idea’s value. We teach your teams to do the math and make the case.

  • Business Case  
  • Risk Assessment  
  • Architectural Fit

Innovation - Case Icon


Combine the cases together to build an innovation portfolio, allowing senior leadership visibility and control to ensure your ideas and initiatives line up with your strategic priorities. Judge your innovation against KPIs, and then implement them using a structured timeline and development plan.  

  • Assess All Cases 
  • Risk-adjusted Prioritization 
  • Pipeline 
  • Reporting

Innovation - Reports

Build & Launch

With CapTech’s engineered approach, we balance rapid iteration with architecturally sound techniques that help scale with legacy systems. 

  • MVP 
  • Architectural Alignment 
  • Iterative Build 
  • Go to Market

Innovation: build and launch


You’re done. You know your product is great, you’ve built it, and your customers love it. Everyone wants it, and then suddenly someone requests to expand this to 5,000 locations. You know it’s only built for ten. CapTech will help build your product or system in a way that allows  you to scale without reengineering.

  • Build into Legacy Systems  
  • Org Ownership  
  • Incentive Alignment  
  • Housing / Hosting  

Innovation: data
Rick Ainsworth
Rick Ainsworth
Innovation Strategy Lead

Rick is an accomplished business leader with over 20 years of innovation, strategy, and operations experience. He has built innovation and growth programs for a wide array of Fortune 1000 companies.
We'd love to connect with you
CapTech has been helping organizations innovate, become more agile, and increase their speed to market for over 20 years. Let’s start a conversation about your innovation efforts and where we can meet you on your journey.
* Required
Innovation - Strategy Case Study

Innovation Strategy Allows Good Ideas to Flourish

A Fortune 500 Global Insurance Holding Company had a wide array of innovative initiatives that were stalled within legacy development processes. The issues were largely due to a lack of focus, visibility, and prioritized resources. Further, a significant number of ideas had been generated and approved at senior leadership levels but remained idle due to lack of bandwidth. CapTech helped to align senior leadership focus and expectations, while building an innovation strategy, culture, team, process and governance agenda to predictably deliver innovation initiatives.

  • Generated 50+ ideas, promoting 20 into the pipeline, building 18 business cases and launching design/development work on 5 others
  • New prototype will generate an increase in net premiums, transform the way the company markets, and offer new solutions to customers
  • New dedicated innovation team with proven process to evaluate, prioritize and deliver large cross-functional corporate projects and investments
  • New culture modeled by executives encourages new idea generation and resource commitment

CapTech's Services Support Innovation


The design work can be broken down into very small, discreet, short iterations. It’s the combination of research and art that brings an idea along to drive engagement among senior leaders, stakeholders, and help them envision opportunities.

Innovation – Design


Having mature development can help you work very quickly in short burst iterations to get ideas up, tested, and evaluated. All while keeping an eye towards the future to be sure that if something does scale it will be able to work within your legacy systems.

Innovation - Future state


Modern data is increasingly unlocking and propelling innovation. Capturing, ingesting, placing, storing, and enabling analytics around data is something that can be applied to most innovation initiatives.

Innovation – Big Data


Ultimately, Innovation is predictably introducing change that matters. CapTech focuses heavily on change resources for successful implementation.

Innovation –  Change management
Innovation - Custom strategic gaming solution for top 5 bank

Custom Strategic Gaming Solution for Top 5 Bank

A top five US Bank sought to create ways to motivate college students to increase their financial acumen while generating brand loyalty. Their goal was to teach millennials better money habits in an increasingly complex and digital financial landscape. To help the bank reach this elusive audience required an inventive solution that was unique to their industry — so they turned to CapTech to help them innovate. Together, we partnered to explore multiple concepts and determined that gamification was the best way to tackle this goal.

We designed and developed a proof-of-concept game app, designed for millennials by millennials. This approach created a social, scalable experience that:

  • Contains built-in methods to measure financial acumen
  • Educates students
  • Helps our Fortune 500 client learn about their target demographic