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Making Innovation Intrinsic

Innovation. It's elusive, difficult to define, and nearly impossible to measure. Yet the old ways of working are no longer going to help organizations get ahead; instead, today’s business landscape demands that you make innovation intrinsic to your organization.

The pandemic forced businesses to consider new ways to meet shifting customer and employee needs. And many have recognized the need to fully embrace a human-centered approach to innovation – one that involves understanding customer needs, prototyping rapidly and continually developing new ideas.


Our Latest Innovation Insights

Our Innovation Framework

Since each organization is at different stages of implementing innovation, we created a framework designed to support clients at any stage of their innovation journey. We can help you identify innovation triggers, define the drivers for goals, establish the foundations needed for success, and ultimately employ the best enablers.​

Because innovation for innovation's sake only leaves organizations chasing their own tails. But when you can define true mileposts for making it intrinsic to your organization? That's when the magic happens, whether you're standing up a full framework, need some help with strategy and prioritization, or simply want to tackle a small project.​

CapTech's Innovation Challenge

Multiple times a year, CapTech hosts an internal Innovation Challenge related to emerging technologies. Why do our people love this challenge? CapTechers have the opportunity to form cross-functional teams and collaborate with people across the organization with whom they otherwise may not have the opportunity to collaborate with. CapTechers also enjoy the support from leadership to have fun, learn, and show off their expertise with the latest technologies that are transforming the world.

Our last challenge was Innovation in Sports, which required teams to develop innovative solutions for the Sports industry, yet another facet of everyday life that has been severely affected by COVID-19 but also benefits greatly from technology advancement. The winning team developed a mobile companion app for sports that helps fans grow their knowledge and increase their engagement in real-time while watching a game, match, tournament, etc.

The team’s research indicated that football was the most popular sport to watch online or broadcast TV— and a Facebook study showing 94% of participants kept a smartphone on hand while watching TV, making it a de facto remote control. They hatched their plan. With the lack of a strong broadcast-mobile crossover application, they could take advantage of an unrealized opportunity to increase sports engagement through a mobile app of their own design.

Watch this video about our Innovation in Sports challenge or click here to dig deeper into all of our past Innovation Challenges. 

Vinnie Schoenfelder

Principal, CTO

Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

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Bree Basham

Bree Basham

Principal, CX Practice Area Lead

Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

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