Personalization
Fans could build their own day, and let the platform guide them through the tournament.
New Revenue
Personalized offers to newly identified fan segments.
Improved Ops
A live control tower over every KPI. Red flips the moment they happen, not in retro.
Sponsor Activation
Sponsors activated against real fan behavior, location, and timing. Measured, not estimated.
Personalization
Three guests, three completely different days
Data-Driven Fan Experience (DDFX) personalizes the experience for every guest. Scroll through one tournament day for three of them.
A VIP through the executive hospitality track.
-
7:30 AM
7:30 AM Morning concierge
Traffic, the right parking lane, today’s suite activation, and the player to watch. All of it delivered before the guest leaves the house.
Outcome Zero arrival friction Illustrative · 2026 result post-tournament- Sources
- ticket data
- fan profile
-
9:15 AM
9:15 AM Priority ingress
DDFX recognizes the guest at the gate and routes them straight to the suite without queueing.
Outcome Most VIPs in seat before tee time Illustrative · 2026 result post-tournament- Sources
- ticket scan data
-
11:00 AM
11:00 AM Suite intelligence
The suite host gets a live profile of every arriving guest: dietary, drink, and which other guests in the room are worth a connection.
Outcome Conversation density up across the suite Illustrative · 2026 result post-tournament- Sources
- fan profile
- partner data
-
2:00 PM
2:00 PM On-course nudge
A leaderboard swing triggers a private viewing recommendation two holes away, moved before the gallery thickens.
Outcome Better sightline, no jostle Illustrative · 2026 result post-tournament- Sources
- geofence/dwell data
- leaderboard signal
-
5:00 PM
5:00 PM Post-event recap
A single-page brief lands by morning: who they met, what was spent, who to follow up with.
Outcome Sponsor ROI in the inbox before Monday Illustrative · 2026 result post-tournament- Sources
- fan profile
- alcohol & merch sales data
Revenue lives in the segments no one else would touch
-
~ 3,200 of 40,000 daily fans
Alcohol-category buyers, weekday afternoon
Alcohol-category buyers, weekday afternoon
A single targeted notification at the right moment, in the right zone of the course.
-
Sized via pre-event modeling
First-time international visitors
First-time international visitors
Personalized wayfinding, language-aware notifications, curated viewing windows.
-
Sized via pre-event modeling
Returning hospitality guests
Returning hospitality guests
Pre-arrival concierge prompts, sponsor-suite activation, on-course upsell.
12 KPIs. 5 Agents. Real-Time Operations.
Smart Operations Command Center
Sponsor Activation
Every fan-value moment is also a sponsor moment. T-Mobile, Twilio, Michelob Ultra, Tito's, Elijah Craig, High Noon, Chase Sapphire: branded activations across the property and branded moments inside the PGA Championship app. The platform watches each one in real time, so a sponsor isn't buying impressions; they're engaging with a real fan, in context, at the minute the data lines up.
Smart Operations Command Center — Aronimink, May 14–17, 2026. Powered by T-Mobile for Business in partnership with the PGA of America.
77K+ fans used the app during the event, creating a strong audience to re-engage
174 geofences set up across branded sponsor venues
4.5M+ geofence visits measured, showing how often fans were near sponsor moments
Tech Stack: Your data with our agents
1. Ingest
Live telemetry from gates, geofences, registers, sensors, and on-course assets, streaming into the platform in real time.
Data sources included ticket and gate scans, geofence and dwell data, alcohol and merchandise sales, people-counting and dwell-time sensors, restroom traffic and feedback towers, and GPS asset tracking on shuttles and ops carts.
2. Intelligence
Fan identity model, partner data profiles, defined journeys, segmentation, agentic knowledge base.
This is where anonymous ticket scans become known fans.
3. Activation
AI agent network, gameday production, non-gameday management, reporting & insight.
Live, in the venue, every tournament day.
4. Experience
Mobile app, on-course commerce, conversational prompts, web, social, and wherever the fan already is.
Delivered through APIs and fan-engagement agents.
Reach Out
Jon Bradway
Principal, Sports & Media
As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.
Arjun Baradwaj
Managing Director, Sports & Media
Arjun is a Managing Director in CapTech Sports, where he works with entertainment organizations to modernize technology platforms to unlock and monetize data. Leading teams, he works to leverage AI to drive significant growth and revenue opportunities in the sports & media industry.
Ryan Decker
Director
Ryan is a seasoned consulting executive with over 20 years of experience leading transformative technology initiatives across industries including sports, hospitality, financial services, and federal agencies. He combines deep technical expertise, business acumen, and product leadership to build full-stack data and AI solutions that drive innovation, deliver measurable impact, and enable long-term organizational success.