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Driving next-level sports experiences

At CapTech, we drive sports experiences forward by changing the stakes, changing the game, and changing what's possible. We work with our clients to leverage powerful data and innovative technology to create next-level experiences and shape the future of sports.

Competition Data & Scoring Platforms

We help our clients harness powerful data and player insights to build platforms that power fan experiences, while reducing complexity and ensuring data consistency.

Sports 360

CapTech develops data-driven customer journeys by capturing and consolidating data from multiple streams to provide personalized content and deliver the ultimate fan experience.

Innovation & Strategy

We’re driving the future of sports through collaboration that fuels modernization and spurs growth, while developing new technologies and solutions to engage customers and elevate the game.


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Game-Changing Technology

TMRW Sports Selects CapTech to Build Scoring and Data Platforms for TGL

We are proud to announce that CapTech has been selected to build the scoring and data platforms for TGL, a tech-infused golf league and the first project of TMRW Sports.

Our partnership is focused on reimagining hybrid golf with technology and data to enhance the fan experience.

“The CapTech team, from top to bottom, quickly came to understand what we are trying to create and have been in lock step with us the entire time. CapTech has been one of our most-trusted advisors,” said Scott Armstrong, Vice President of Gameplay and Tech Integration, TMRW Sports.

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CapTech Selected as a NASCAR Technology Partner

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Elevating the Fan Experience with the Cloud

CapTech explores the transformative impact of cloud-based technology on the fan experience in the sports industry. Download to learn more about how advancements in analytics, machine learning, and real-time data processing, enabled by the cloud, are revolutionizing how fans engage with the game.

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Collaborating to Deliver Innovative Programming

Client Success Spotlight

NASCAR engaged CapTech to build a proof of concept, cloud-based approach for competition data management.

CapTech utilized AWS native services to deliver a centralized relational data store, serverless microservices, and a containerized user interface to ingest, govern, and publish a master set of competition data to internal and external partners. The capability provided NASCAR with a process to consistently manage and store competition data that ensures data quality and integrity. This solution was designed to lay the foundation for the organization to productize and monetize its data, including future sports gaming opportunities.

The proof of concept:

  • Provided a scalable technical approach to handle the publication of competition data
  • Increased trust in the accuracy of competition data
  • Delivered a modern architecture and technology stack that would minimize operational demands from the team
  • Provided a technical roadmap to establish this solution in production

    Introducing the CapTech PinPoint Challenge

    The reimagined CapTech PinPoint Challenge is a digital closest-to-the-pin competition that does away with measuring tapes to create an engaging and interactive new experience.

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    Jon Bradway

    Jon Bradway

    Principal, Business Development & Sports Practice

    As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.

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    Roberto Castro

    Director, Business Development

    Roberto is responsible for expanding CapTech’s golf and sports practice by connecting sports organizations with technology solutions. Roberto previously spent 9 seasons on the PGA Tour and played collegiately at Georgia Tech.

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    Arjun Baradwaj

    Arjun Baradwaj

    Director, Data & Analytics

    Arjun is a Data & Analytics practice area leader at CapTech, focusing on data strategy and productization. Arjun has worked with several data clients across industries, with extensive experience in the sports space.

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