From Hype to ROI: How Leaders Navigate AI Adoption
In a landscape where AI dominates boardroom conversations, CapTech’s 2025 Executive Research reveals that while the pressure to “do AI” is intense, true value comes from a business-first, not tech-first, approach. CapTech’s CTO Brian Bischoff sits down with Sr. Consultant Maddy Stevens to discuss why:
Many executives feel pressured to implement AI without clear business goals.
Short-term, value-driven projects outperform long-term, vague AI mandates.
Security and compliance concerns often stall innovation but can be managed with early stakeholder involvement.
Employee adoption is critical; and resistance can derail even the best initiatives.
Iterative, experimental approaches and clear communication drive sustainable AI success.
Brian leads our business strategy for our practice areas and is a thought leader in digital strategy. He provides an objective perspective through the strategic analysis of current technology trends and designs and builds great experiences for our clients.
Maddy Stevens
Sr. Consultant, CX Copywriter
Maddy is a creative writer and UX strategist at CapTech who is driven to transform lives through storytelling, leveraging strengths from high-level strategic concepting through detailed implementation and execution.