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CapTech Trends Podcast Series

Meeting Consumer Expectations in 2023

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023. 

  • Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them? 
  • Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse? 
  • Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation.

Read the full survey findings: 2022 Consumer Innovation Survey 

View the transcript

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    Vinnie Schoenfelder

    Principal, CTO

    Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

    LinkedIn Envelope
    Bree Basham

    Bree Basham

    Principal, CX Practice Area Lead

    Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

    LinkedIn Envelope