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CapTech Trends Podcast Series

Meeting Consumer Expectations in 2023

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023. 

  • Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them? 
  • Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse? 
  • Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation.

Read the full survey findings: 2022 Consumer Innovation Survey 

View the transcript

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    Featuring

    Vinnie Schoenfelder

    Principal, Strategic Innovation

    Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

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    Bree Basham

    Bree Basham

    Principal, Go-to-Market & Growth Strategy

    As Principal of CapTech’s Go-to-Market & Growth Strategy, Bree Basham leads our efforts to shape how we bring services, solutions, and stories to market—accelerating growth and deepening client impact. Drawing on a career that spans strategy, customer experience, and marketing, Bree brings a rare blend of creative vision and strategic discipline to CapTech’s growth initiatives.

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