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![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657722114&s=c1cbea98174dc5c1d2b0c4449b3a6587 1x, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657722114&s=03bd814692a52ffa8e336e76f87b67b9 2x)
![Bree Basham](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721480&s=56db1627dacd5aef7493532784c57b8e 1x, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721480&s=77d96bd32c5533f8138863afa7709cbe 2x)
Bree Basham
Principal, CX Practice Area Lead
Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.