Defining the E-Commerce Roadmap to Reduce Fragmentation and Scale Repeatably

A private equity-backed global retailer partnered with CapTech to define a multi-year e-commerce and technology strategy to accelerate e-commerce execution across regions and brands. 

CapTech developed and delivered a practical target state architecture and multi‑year roadmap to standardize core platforms (commerce, identity, product data) while preserving localized levers needed for regional operations and go‑to‑market models.

The business needed to modernize and consolidate digital channels while supporting brand repositioning and new digital revenue models. With a lack of flagship technology investments, the business was unsure of the most effective path forward for consolidation and scale. This included:  

• 9+ disparate commerce ecosystems across regions
• Limited integration between B2B, D2C, and retail channels
• Inconsistent data, content, and platform strategies
• Lack of alignment between IT investment and business objectives

CapTech delivered a comprehensive, actionable strategy:

• Conducted application rationalization and consolidation across disparate commerce ecosystems
• Designed a unified commerce architecture spanning regions and channels, including recommendations for data, PIM, content, integration, and cloud
• Developed a target-state architecture and roadmap spanning 4 regions, 80+ countries, 10+ languages, and 4 ERPs
• Created a strategy to combine physical product sales with digital subscriptions to increase lifetime value and digital attach opportunities