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Featuring
![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657722114&s=c1cbea98174dc5c1d2b0c4449b3a6587 1x, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657722114&s=03bd814692a52ffa8e336e76f87b67b9 2x)
![Bree Basham](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721480&s=56db1627dacd5aef7493532784c57b8e 1x, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721480&s=77d96bd32c5533f8138863afa7709cbe 2x)
Bree Basham
Principal, CX Practice Area Lead
Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.
![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbischoff.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721502&s=910f2714928eb66875039f946fd45a06 1x, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbischoff.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721502&s=6188e5855b57042f34528d6bd849f0a8 2x)
Brian Bischoff
Principal, Practice Areas & Services
Brian leads our business strategy for our practice areas and is a thought leader in digital strategy. He provides an objective perspective through the strategic analysis of current technology trends and designs and builds great experiences for our clients.