- Louis DeJesus CEO, Company Box
As a digital company, our website is our storefront. It was important to create a place where clients could see us as a trusted brand. CapTech was more than willing to go the extra mile and build a site that gives us a competitive advantage.
Making It Fun and Easy to Build a Custom Box
CapTech began the process of refreshing the CompanyBox online presence by conducting a brand workshop that led to the creation of brand pillars, a new brand statement, and a brand story, ensuring their ethos shone through in the new site. Using data-driven analytics, we collaborated with the client to diversify content and cast a wider net for search engine optimization.
Crucial to any website, we built a firm foundation by starting with an interactive architecture and wireframes to guide design. Our content strategy allowed for a seamless customer experience, including defining page content, determining how pages operated, and fresh header copy to boost page rank.
CapTech’s research-based search engine optimization process aligned search behavior with UX, content and business goals for a holistic SEO solution. Ongoing optimization goals include continuing to increase search traffic, improve search ranking and conversion rates, along with lead generation.
Where Products Jump Off The Page
To illustrate products in a new and exciting way, our visual designers provided art direction for the animated GIFs that allow users to see what their boxes will look like before placing an order. As desired, the GIFs help CompanyBox customers be a part of the packaging design process, giving them confidence in the products they purchase and ultimate satisfaction in choosing CompanyBox.