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2025 PGA Championship

Charlotte, NC

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Redefining the Onsite Fan Experience

As the Official Data-Driven Fan Engagement Provider for the PGA Championship, CapTech is creating a more personalized experience for attending fans and using real-time data to support event planning and logistics this week during the PGA Championship.

The data-driven fan experience (DDFX) solution is powered by real-time data sources and leverages agentic AI capabilities, giving event producers the power to quickly analyze fan and event dynamics throughout the week. The interface answers questions in real time to quickly adjust operational plans, fan communications, and sponsor activations.

Fans onsite will experience additional personalization during the event, such as targeted push notifications based on their geolocations, making their Championship experience more intuitive and interactive. Download the Championships app for the full experience on site.

We look forward to seeing you this week at the PGA Championship!

2025 PGA Championship Fan Experience

CapTech will deploy our DDFX solution, powered by five real-time data sources and leveraging agentic AI capabilities, to optimize every aspect of the attending fan experience.

  • Through an intuitive, user-friendly interface, DDFX gives event producers the power to quickly analyze the fan and event dynamics throughout an event.
  • The AI-enabled chat interface provides a conversational way to interact with live data, answering questions in real time in order to quickly tune operational plans, fan communications, and sponsor activations.

    CapTech Digital Guest Experience

    CapTech is providing an elevated experience to our corporate guests by providing deeper insight into how the data-driven fan experience works.

    • Follow CapTech ambassadors Harris English, J.T. Poston, Patton Kizzire, and Ben Griffin as they compete in the PGA Championship.
    • See how a personalized, data-driven activation creates new opportunities for partners to engage with fans.
    • Compete in a gamified experience with real-time shot metrics during the championship to see which CapTech ambassadors perform best in four classic golf challenges over the tournament.


      If you want to follow along, please reach out to your hosts at the bottom of this page.

      CapTech Ambassadors at the PGA Championship

      We are thrilled that four of our #TeamCapTech ambassadors will be competing in the PGA Championship this week. Follow along with the latest leaderboard ranking.


      Harris English

      Five-time PGA TOUR winner and member of the 2020 Ryder Cup team. An alumnus of the University of Georgia and resides in Sea Island, Georgia.


      J.T. Poston

      Three-time PGA TOUR winner including the Shriners Children's Open, Sony Open, and OHL Classic at Mayakoba. An alumnus of Auburn University and joined the PGA TOUR in 2016.


      Patton Kizzire

      Three-time PGA TOUR winner including the Procore Championship, Sony Open, and OHL Classic at Mayakoba. An alumnus of Auburn University and joined the PGA TOUR in 2016.


      Ben Griffin

      PGA TOUR winner of the 2025 Zurich Classic of New Orleans. Two-time runner-up, eight top five finishes. An alumnus of UNC-Chapel Hill, twice earning All-America honors, and twice earning Academic All-America honors.

      The 2024 PGA Championship

      In 2024, CapTech collaborated with the PGA of America to revolutionize the fan experience. With innovative geo-triggered notifications, we achieved a 4x increase in fan engagement, and our AI-powered guide enhanced fan interaction, trimming question frequency by 33%. This blend of technology and personalization ensured fans enjoyed their day, their way, while providing valuable insights to shape future events.

      Learn More

      Sports News & Insights

      Contact Us

      Jon Bradway

      Jon Bradway

      Principal, Sports & Media

      As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.

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      Roberto Castro

      Managing Director, Sports & Media

      Roberto is responsible for expanding CapTech’s golf and sports practice by connecting sports organizations with technology solutions. Roberto previously spent 9 seasons on the PGA Tour and played collegiately at Georgia Tech.

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      Arjun Baradwaj

      Arjun Baradwaj

      Managing Director, Sports & Media

      Arjun is a Data & Analytics practice area leader at CapTech, focusing on data strategy and productization. Arjun has worked with several data clients across industries, with extensive experience in the sports space.

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