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Develop a Holistic Strategy to Realize the Full Value of Your Data Investment

With expertise in cutting-edge technologies, CapTech brings data, technical, customer experience, and business strategy experts together to support clients with customized solutions. Utilizing a blend of data sources and research, we’ll build accurate, insight-rich customer profiles that allow you to personalize your customer experiences for more meaningful engagements. And depending on your needs, we’ll also infuse artificial intelligence (AI) to accelerate the data, giving you a better understanding of your customers and providing new dimensions of customer connection that has the potential to increase engagement and loyalty.

Service Components

Data Ingestion and Productization

We’ll build a data foundation by leveraging customer-generated, partner, and industry sources. Then we’ll enhance data quality to deliver valuable insights.

Customer Immersion

Together we’ll identify, understand, and engage with your customers through journey mapping, persona development, and personalization and segmentation.

Customer Strategy

To drive customer outcomes, retention, and strategic partnerships, we’ll leverage an engagement roadmap, technical stack, architecture, implementation, and content strategy.

Activation and Innovation

We can blend technical and industry expertise to build innovative products, experiences, tools, technical solutions, and partnerships.

Optimized Outcomes

In the end, the real, tangible outcomes include high ROI campaigns, cross-Industry partnership engagements, and faster-realized value.

Our Work

When the PGA wanted to expand its audience by connecting with new golfers, CapTech stepped in to conduct in-depth customer research and parlay it into a newly designed experience that appeals to fresh audiences and connects them with the right programs and coaches based on their needs, goals, and location. 

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Why CapTech?

CapTech creates tailored, industry-specific solutions while designing technologies with humans in mind. We work collaboratively to break down silos that lead to more efficient and effective solutions, and bring end-to-end expertise, personalized attention, and high-value teams to every engagement.

Redesigned DMV Website Elevates Customer Experience

Determined to deliver a better online experience for its customers, the Virginia Department of Motor Vehicles (DMV) wanted to overhaul with a new design, streamlined information architecture (IA), and optimization of existing content to make both online and in-person visits more productive. The Virginia DMV also wanted to raise awareness of common online services and transactions to increase user success and reduce customer volumes at offices.

Digitizing the Franchise Experience for a Hospital Corporation

A leading hospitality corporation was seeking a single, scalable platform to digitize and automate its franchise experience and remove time-consuming manual processes. The hospitality corporation collaborated with CapTech to develop a comprehensive solution leveraging Salesforce and MuleSoft that provided a simplified, efficient experience for hotel staff and franchisees.


Bree Basham

Bree Basham

Principal, CX Practice Area Lead

Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

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Jon Bradway

Jon Bradway

Principal, Business Development & Sports Practice

As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.

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Carrie Ryan


Carris is a UX Architect within our CX practice area. She is passionate about bringing an empathetic and user centric approach to her work while simultaneously balancing business requirements in order to drive thoughtful design and successful product development.

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