The hospitality corporation’s existing franchise sales process was slow and heavily reliant on email communication, resulting in inaccurate data in systems of record. Applicants lacked visibility into their application status and had to contact their developer for updates. This created frustration and delays in the franchise sales cycle.
The manual processes caused disconnects between the franchise and finance teams, leading to inaccuracies in billing, which ultimately resulted in substantial revenue loss. Poor data quality also led to reporting errors and reduced visibility in the franchise opening and contract negotiation process.
Additionally, the hospitality corporation’s legacy franchise management system was unable to scale with company growth and struggled to accurately track franchisees with ownership interest in multiple properties.