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Documentary Video Portfolio

Our latest documentary videos featuring Clinical Trials, Sports Marketing, and Brand Anthem.

Topic

Brand Storytelling

Reassurance in Clinical Trials

CapTech was engaged by this client to improve the prospective and current clinical trial participant’s knowledge-gathering experience by creating an approachable and informative video. The concept focused on connecting with past participants to tell their authentic clinical trial stories. The client utilized it on a clinical trial-specific site as part of a larger content strategy plan for engaging potential trial participants.

Make the Turn

As the Official Digital Technology Services Agency of the PGA of America and PGA Championship, CapTech is a trusted voice behind their efforts to identify new opportunities to harness the power of data. At the turn, golfers celebrate progress, address challenges, and prepare for a strong finish—and this video showcased how players can use data to its highest potential to gain any edge possible.

What Does Next Mean to You?

After a recent verbal brand refresh, CapTech’s marketing department wanted to create an internal video to launch the new brand. The goal of the video was to place the verbal brand updates—specifically the tagline—at the center of the video while highlighting a diverse set of CapTechers. The new tagline was “Let’s do next together,” so the key concept for the video focused on asking each CapTecher what next meant to them to elicit an authentic response.