A national entertainment conglomerate wanted to develop a theme park application to improve guest satisfaction. In-park surveys indicated that users wanted a digital map and real-time wait times to enhance the overall experience.
In addition, the theme park was preparing to open a highly anticipated new attraction, expanding on its most popular brand. To maximize buzz and provide the best guest experience, the company needed to have the new mobile application available before the grand opening in less than eight months.
Delivered on time, the new app provides the client’s 8 million+ annual park visitors with an enriched visit with native app experiences on Android and iOS devices. As of April 2017, the client had over 100,000 active users on iOS and over 30,000 on Android.
Wait times for all attractions, critical park news, and information about daily promotions and parades are now easily distributed to Android and iOS devices, eliminating the need for costly printed marketing collateral and large display boards.