First Tee provides programs that impact young people,
helping them build character and gain life-enhancing skills
through the game of golf. To achieve these positive impacts,
First Tee relies heavily on Salesforce to manage customer sign
up and registration for a wide range of courses across 150+
Chapters. Before this project, the organization’s Salesforce
registration system was not optimal, which impacted the
experience of participants and their parents.
Users and Chapters requested improvements to the
registration experience, noting that the existing system was
not mobile-friendly. Since many parents use mobile devices to
register their children, modernizing the system became a top
priority. Architectural limitations in the previous registration
environment also caused the system to crash during highly
trafficked registration times, such as new event openings.
In addition, many participants need financial aid across the
network, and the process to get it was not easy and did not
meet the needs of all chapters.
With participant experience suffering and a desire to
improve the end-to-end digital experience and solve these
problems holistically, First Tee turned to CapTech as a