- Ryan Saghir Director of Digital Marketing, Sabra
The platform has literally paid for itself and then more. Since the initial upfront investment, the savings have been realized in less than a year.
A comprehensive content strategy
CapTech partnered to develop comprehensive content strategy – and after looking at Sabra’s needs and challenges, we settled on using the BloomReach Experience platform. This platform, combined with their new content management strategy, allowed internal and external resources to quickly launch updated websites in new markets while maintaining brand consistency:
- Updates and changes now happen in hours vs. weeks
- Developed a seamless, manageable repository for adding and updating product and recipe information
- Mobile-responsive site design
- Ability to reuse content and structure across regional, multilingual sites.
- Geo-location awareness to automatically redirect users to the appropriate site based on their location