- Ryan Saghir Director of Digital Marketing, Sabra
The platform has literally paid for itself and then more. Since the initial upfront investment, the savings have been realized in less than a year.
Sabra’s global websites were served by individual digital agencies, using different vendors and platforms, leading to a duplication of efforts. It was difficult to keep Sabra’s strong brand consistent and update/create new sites quickly. They wanted to deliver a consistent digital experience globally, with flexibility for international differences that would make the customer and employee experience easier no matter their location.
- New functionality allows for better understanding of customer behaviors and adjustment to those behaviors across localities
- Improved Time to Market gives Sabra the ability to spin up new and international markets in a matter of days vs. months
- Flexibility to manage the website in-house saves tens of thousands of dollars per year