To advise the client on a new platform, CapTech gathered business requirements across technology, marketing, and operations teams, reviewed the supplier set, and completed scoring process activities such as reviewing written proposals, pitch decks, and building executive briefings for leaders to make an informed decision on vendor selection.
Once the vendor was selected, the CapTech team supported the implementation by establishing and maintaining program plans, leading data migration activities, execution of cutover plans, and supporting the program transition from a pilot project to a product model.
CapTech assisted the business with making key decisions on a phased rollout approach of the new platform or “big bang” approach, evaluating customer-facing impacts, as well as holiday and promotion activities. With this platform implementation, CapTech worked across channels, marketing teams, and finance to transition the program point structure from 1 to 10x per dollar within this platform migration. Lastly, CapTech collaborated with application owners to identify integration points between upstream and downstream systems and the new loyalty platform to limit any business process or customer-facing interruptions.