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Diversity Richmond

When four non-profits worked with CapTech to consolidate their strengths and resources into a single refreshed brand, they also wanted to explore impactful ways to share the new look and generate excitement with their board members. As part of the overarching strategy, CapTech proposed a hype video to spread awareness of their vision and rally more supporters to their cause.

Unfinished Business with Armando Bacot

The impetus behind our “Unfinished Business” video was to highlight our name, Image, and Likeness (NIL) partnership with Armando Bacot, a collegiate basketball player for the University of North Carolina at Chapel Hill. While we had high impressions for organic promotion of an Instagram reel, Armando garnered 52,000 impressions by himself after promoting on his channel.

Let's Do Next Together

Over the four-day span of the Chevron Classic, CapTech’s first-ever TV commercial aired on the Golf Channel four times, garnering 965,961 impressions. This unique opportunity gave CapTech unprecedented brand awareness, all while showcasing our key capabilities, the industries we serve, and our vibrant culture.