The Value of Mobile Analytics
February 2014, CNN publishes evidence of a shocking trend sweeping the U.S., culminating in an event never before seen in recorded history… Americans used mobile apps more than PCs to access the internet1.
As the capabilities of mobile applications increased, the expectation of mobile apps being used to augment a PC-based experience has long since vanished. Considering the relatively recent proliferation of mobile device types (phones, tablets, phablets, wearables, etc.) and how effective a good app is at streamlining a web-based service, it’s easy to see why mobile usage is still on the rise2: