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CapTech Trends Podcast Series

How Trusted Data Pays You Back

In this episode of CapTech Trends, we dig deeper into our 2022 Tech Trends with data expert Michael Fitchko. This episode is rich with case studies and advice on how to grow your data productization efforts, whether you're just starting or have a mature architecture.

Listen to learn more about:

  • Why the relationship between your data and your company's vision is important to success.
  • Getting started with trusted data, not perfect data.
  • Shift from looking forward, not backward, with mature data.
  • Two case studies: one on how data cleansing led to an improved user experience, and another on how data productization prevented employee attrition.

View the transcript

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Vinnie Schoenfelder

Principal, CTO

Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

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Michael Fitchko

Michael Fitchko

Director, Data & Analytics

Michael is a data strategy expert specializing in customer data-driven value streams. He has designed actionable data solutions for some of the largest consumer data and marketing organizations in the world which span the financial services, sports, hospitality, entertainment and retail industries.