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Building a new website to deliver a modern, digital experience to citizens and customers.


The pressure of state government budget constraints is a constant reality for the Virginia Department of Alcoholic Beverage Control (Virginia ABC). With higher priorities reducing the budget for a refreshed website, the agency had a difficult time making much needed website updates that would create greater efficiency, deliver a high-end customer experience, or effectively communicate the diverse services it provides. Lastly, Virginia ABC was charged by the Governor to grow revenue by 25% in order to return more profits to the state and ease other budget challenges. VA ABC needed to create a more engaging website to tackle these challenges.

  • New website marked by streamlined navigation, a modern look and feel, and a custom-developed ecommerce module for the ordering of select products.
  • Dramatically improved the user experience for mobile web visitors based on implementation of a fully responsive design
  • Provided advanced product inventory search functionality that communicates real-time inventory in a selected store and nearby stores.
  • Enabled more efficient website management via a robust platform that reduces dependency on IT.


Increase In user success


Reduction In user task time

The Right Mixture For Success

We partnered with dozens of Virginia ABC employees, customers, and industry partners to develop a comprehensive understanding of user needs. Analysis of the existing website’s content informed the development of a revised information architecture. Brand and store experience interviews steered the visual design process. Detailed user interface design included formal usability validation via a clickable prototype.

In collaboration with Virginia ABC’s IT team, CapTech integrated the new website with existing systems to enable user functions such as selection of a preferred store, inventory lookup, and online ordering for in-store pickup. Finally, CapTech developed, tested, and deployed a fully responsive site that is equally usable and visually appealing across the entire spectrum of web-enabled devices.

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