Enterprise Analytics Provide Better View of the Customer
Video Game Publisher
A multibillion-dollar, international video game publisher needed to measure the financial success of each game. To do that, they required structured data, metrics, and customer segmentation information. To streamline decision-making, they wanted to create a centralized data warehouse, analytical metrics, and a reporting system.
The new analytical metrics enable business stakeholders to:
Make more informed decisions on how to procure in-game content, provide offers to aid in retention, and optimize pricing for in-game currencies.
Rapidly accelerate their ability to address analytical requests.
Reduce request times — in some cases from weeks to seconds
Enable hundreds of new metrics around game activity and conversion, e.g., customer gameplay behavior at any moment in time, and in-game currency conversion and purchase behavior.
We partnered to:
Define and implement a new analytics team
Capture analytical use cases
Implement new data integration processes on existing game data
Design and implement a champion data model for analytics and reporting
Develop various reports and dashboards using the newly-ingested data and champion model
These tasks were completed with the ultimate goal of answering
business questions including, “what is the impact to sales based off
changes to prices or promotions; what profit margins and effective
cost-per-in-game-currency exist across current assets; how does revenue
measure against forecast; and how much should be spent on new games or
The Nuts and Bolts
The new reporting platform, enterprise data warehouse, and data model
provided the client over 100 new customizable visualizations to the
business and its studios. This platform now serves over 100 users across
the client organization and its studios.
The data model integrated data sets and stored the data in a
maintainable format, enabling other analysts and marketers to quickly
extract data feeds for their own use cases.