Industries
Summary
With an upcoming playbook deadline, a private equity–owned global manufacturer and retailer engaged CapTech to modernize and stabilize a digital commerce ecosystem burdened by significant technical debt, security vulnerabilities, end-of-life software, and lack of documentation.
Within a compressed six-month timeline, CapTech delivered a focused four-week assessment followed by a full modernization effort that stabilized the platform, re-platformed core SaaS investments, enabled global scale, migrated thousands of records, and met the critical product launch timeline.
Challenge
The client’s product roadmap included a summer launch campaign featuring a new digital experience and a redesigned paid digital subscription model to be delivered across retail, dealer, and direct-to-consumer channels. These subscriptions were intended to launch alongside physical products as part of a high-visibility global campaign.
However, the existing subscription management and transaction platform was not capable of supporting the desired global expansion. In addition, the solution relied on fragile integrations, legacy code, and complex global commerce rules that constrained growth and introduced operational risk.
The business required:
- A flexible subscription model (monthly and annual) capable of supporting new pricing tiers and compliant global tax handling
- A modern e-commerce platform that could support local, international, and reseller markets with varying regulatory requirements
- An integrated entitlement and user experience spanning web, mobile applications, desktop software, and connected machines
- A stable, secure codebase and configuration management approach that was current, GDPR-compliant, and production-ready
Approach
The engagement began with a focused four-week assessment to evaluate critical-path subscription challenges, define remediation strategies, and recommend SaaS platform changes required to meet the upcoming deadline while enabling long-term scalability.
Following executive alignment, the team transitioned immediately into implementation. The delivery included:
- Modernizing the subscription commerce flow using a merchant-of-record vendor, with subscription management and checkout experiences governed by the commerce platform
- Re-platforming the CMS from a high-cost solution to a lightweight, fit-for-purpose content management system
- Rewriting the backend business layer to support entitlements, mobile app functionality, and IoT integrations, while selectively migrating services to the cloud
- Automating the migration of 10,000+ content items across 14 languages and locales and coordinating translations of remaining content items
- Aligning purchase and entitlement logic with downstream systems (accounts, applications, and connected experiences) through updated APIs and data flows
Results
Despite an aggressive six-month timeline, CapTech delivered on schedule, enabling time-critical product launches across North America, EMEA, and LATAM while coordinating across ERPs and hundreds of B2B dealers.
Key outcomes
- countries across 10+ languages were enabled for expansion after removal of the constraints limiting global subscription sales.
- 150+
- subscribers successfully migrated without loss of payment tokens or entitlement access.
- 8,000
- growth in paid subscribers within the first six months.
- 25%
