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CapTech Trends Podcast Series

Improving Your Bottom Line: Using Data to Better Meet Your Customer’s Needs

In this episode, CapTech CTO, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.

Tune in to hear more about:

  • How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
  • Consumers are willing to share their data if there is a clear benefit brought to them with said data.
  • How personalized notifications achieved a 4x increase in engagement vs. standard notifications. 
  • For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
  • The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.

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      Vinnie Schoenfelder

      Principal, CTO

      Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

      LinkedIn Envelope

      Carrie Ryan


      Carris is a UX Architect within our CX practice area. She is passionate about bringing an empathetic and user centric approach to her work while simultaneously balancing business requirements in order to drive thoughtful design and successful product development.

      LinkedIn Envelope
      Jon Bradway

      Jon Bradway

      Principal, Business Development & Sports Practice

      As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.

      LinkedIn Envelope
      Shannon Flowerday

      Shannon Flowerday

      Technical Director

      With over a decade of hands-on experience, Shannon’s strength as a left-brained creative work exceptionally well when solving complex problems within challenging ecosystems and systems. She excels both in leading teams and working as an individual contributor within a number of verticals, including financial services, energy, retail, government and healthcare.