Our last challenge was Innovation in Sports, which required teams to develop innovative solutions for the Sports industry, yet another facet of everyday life that has been severely affected by COVID-19 but also benefits greatly from technology advancement. The winning team developed a mobile companion app for sports that helps fans grow their knowledge and increase their engagement in real-time while watching a game, match, tournament, etc.
The team’s research indicated that football was the most popular sport to watch online or broadcast TV— and a Facebook study showing 94% of participants kept a smartphone on hand while watching TV, making it a de facto remote control. They hatched their plan. With the lack of a strong broadcast-mobile crossover application, they could take advantage of an unrealized opportunity to increase sports engagement through a mobile app of their own design.