Our last challenge was Innovation in Sports, which required teams to develop innovative solutions for the Sports industry. The winning team developed a mobile companion app for sports that helps fans grow their knowledge and increase their engagement in real-time while watching a game, match, tournament, etc.
The team’s research indicated that football was the most popular sport to watch online or broadcast TV— and a Facebook study showing 94% of participants kept a smartphone on hand while watching TV, making it a de facto remote control. They hatched their plan. With the lack of a strong broadcast-mobile crossover application, they could take advantage of an unrealized opportunity to increase sports engagement through a mobile app of their own design.
