Articles
February 17, 20222022 Trends: Fine-Tuning for Enhanced Performance
- Authors
- Vinnie Schoenfelder, Bree Basham, Brian Bischoff, Ben Harden
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![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657722114&s=c1cbea98174dc5c1d2b0c4449b3a6587, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/vschoenfelder.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657722114&s=03bd814692a52ffa8e336e76f87b67b9 2x)
Vinnie Schoenfelder
Principal, CTO
Vinnie is a Principal at CapTech and plays a large role in helping define services,
forge partnerships, and lead innovation for our clients. As a thought leader, he
regularly helps clients solve their most complex business challenges.
![Bree Basham](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721480&s=56db1627dacd5aef7493532784c57b8e, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbasham.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721480&s=77d96bd32c5533f8138863afa7709cbe 2x)
Bree Basham
Principal, CX Practice Area Lead
Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.
![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbischoff.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721502&s=910f2714928eb66875039f946fd45a06, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bbischoff.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721502&s=6188e5855b57042f34528d6bd849f0a8 2x)
Brian Bischoff
Principal, Practice Areas & Services
Brian leads our business strategy for our practice areas and is a thought leader in digital strategy. He provides an objective perspective through the strategic analysis of current technology trends and designs and builds great experiences for our clients.
![](https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bharden.jpg?w=205&h=205&q=100&auto=format&fit=crop&dm=1657721528&s=1efe76b7b7493bc9534eea6c66a1c4c7, https://optimise2.assets-servd.host/pubweb-prod/production/profiles/bharden.jpg?w=410&h=410&q=100&auto=format&fit=crop&dm=1657721528&s=604b725ee7d4081e5c9ce7c22643909e 2x)
Ben Harden
Principal | Data & Analytics Practice Area Lead
Ben has over 25 years of data and analytics consulting experience and has spent his career helping clients turn their data into business insights. He has consulted with numerous Fortune 500 clients helping to define and refine their data strategies, business cases, and target data architectures. He has deep experience implementing modern data architectures and helping clients navigate through the fragmented data technology landscape. Ben continues to spend time working directly with clients while also leading the Data and Analytics practice for CapTech.