The first VR headset, the HTC Vive, was an amazing, take-your-breath-away experience. Unfortunately, some of the all-in-one options that followed were not. Those bad experiences turned people away from VR despite the initial wow factor. Interestingly, the first experience with AR for many was anything but compelling. So, it's kind of interesting that, despite that experience, we still see AR outpacing VR. But this adoption standpoint isn’t because it’s easy to create amazing experiences – it’s because it’s easy to deliver via everyone’s phones and tablets. The impact is great and the possibilities continue to grow with cell phones at most people’s fingertips.