This process began with a content audit
which involved analyzing thousands of pages. We then created and
delivered prototypes of the redesigned site using wireframes and a
handful of adaptive templates.
- Using brand workshops, CapTech’s Customer Experience practice collected information defining what Hillsborough County stands for and, by highlighting a historic piece of the Tampa skyline, created a friendly, modern logo identity.
- The website was reimagined using best practices in user experience research, a state-of-the-art content management system, and clean modern visual design. The outcome of the design promoted a consistent, fluid experience across mobile and desktop devices.
- Using card sorts and an interaction design method, the website’s content was completely reorganized to be more intuitive than the previous services-by-department taxonomy.