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Blog December 14, 2023

CapTech's Salesforce Chicago World Tour Recap

It was a big Salesforce week in Chicago last week, with multiple significant events around World Tour Chicago. The new Salesforce Tower Chicago, located right at the apex of the Chicago River also opened, and there were numerous industry events as the Salesforce community descended on the Windy City. CapTech was fortunate to sponsor this year’s event, as we never like to miss out on a chance to be a part of the Salesforce community.

As with Dreamforce, Artificial Intelligence (AI) and the newly re-branded Einstein 1 Platform were the focus of most sessions including the keynote. Salesforce leaders shared stories of customers at different paths in their AI journey, the common thread being a disconnected enterprise application landscape as the barrier to unlocking AI innovation. Salesforce is focused on clearing this hurdle by bringing together data with MuleSoft and Data Cloud, harmonizing data that can be leveraged by AI.

However, the key to the Salesforce AI story continues to be the responsible use of AI and the Einstein Trust Layer. This is a layer in the architecture of the Einstein 1 Platform that sits between CRM applications and Large Language Models. This layer is responsible for things like secure data retrieval, data masking, toxicity detection, and audit trails to make sure that users can make quick, intelligent decisions without compromising customer data.

Salesforce expects this architecture to support over one trillion AI predictions a week!

World Tour also featured specific sessions on Healthcare, Life Sciences, Manufacturing, and Education, among others. In our discussions with our Salesforce partner team and others at World Tour, Salesforce continues to signal that innovation will be delivered in their industry clouds. And investment will continue in industry-specific innovation to apply intelligent AI and automation to meet rapidly shifting customer needs and regulatory landscapes.

One of our colleagues and Salesforce architects, Mike Reynolds, presented “7 Best Practices for Building with Salesforce.” It is a great presentation for admins, developers, and architects alike – and, in our opinion, a welcome respite from the AI conversations. If you’d like to view the content, please reach out to Mike Reynolds.

World Tour Chicago is a part of the late fall slate of World Tour events that also included Atlanta on November 15, Dusseldorf, Germany on November 16, Tokyo on November 28-29, and New York on December 14. The events take a break for the holidays and the close of the Salesforce fiscal year in January before our personal favorite, TrailblazerDX in San Francisco on March 6-7, 2024. We hope to see you there!

As always, we welcome the chance to discuss our perspectives and experience with the Einstein 1 Platform, MuleSoft, or anything else on the Salesforce platform. More information on our Salesforce practice can be found here.