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Results: 1 to 12 of 12.

2025 Consumer Survey: Solving the Personalization Paradox

With advances in AI, brands are now able to provide scalable, meaningful, and real-time personalization, enabling companies to tailor experiences, content, and services in the moment based on consumer behavior and preferences. This real-time relevance is a key driver of brand loyalty, making AI the most critical lens through which to understand and engage today’s consumers. Consumers recognize it, too. Eighty-two percent of consumers see some opportunities for AI innovation across industries, and a majority of people recognize when AI has been integrated into a digital experience.

Articles October 31, 2025

2025 Executive Research Reveals the Keys to AI ROI

Tech executives today are navigating an environment where the demand for artificial intelligence (AI) is relentless: boards expect strategic updates, competitors accelerate adoption, and markets insist on innovation. But in the rush to deploy AI, decision-making often becomes reactive, driven by hype and short-term performance demands.

Articles October 03, 2025

Grow Brand Presence and Deepen Loyalty with Data-Driven Fan Experiences

The race for fan loyalty is on, and the rules have changed. In today’s digital-first world, fans are bombarded with content across platforms. Sports marketers are no longer competing for airtime. They’re competing for attention in a fragmented, fast-scrolling landscape. Now, personalization is the differentiator that helps brands stand out from the crowd.

Articles September 30, 2025

Leading the Way in AI from the Inside Out

By embedding AI into our organization, we glean insights and practical expertise that empower us to guide our clients with informed, forward-thinking recommendations. 

Blogs September 26, 2025

Enhancing the Fan Experience at the PGA Championship

Deployed at the 2025 PGA Championship, CapTech's Data-Driven Fan Experience (DDFX) solution provided PGA of America (PGA) event producers with new ways to create value for rights holders, fans, and sponsors at major sporting events leveraging real-time data sources.  

Client Stories September 10, 2025

Bridging the Gaps in Medicaid’s Modular Approach

Many healthcare organizations are starting to modernize their technology, transitioning from large, monolithic IT systems to smaller, more flexible modules. The intention is to improve efficiency, reduce costs, and, ultimately, enhance healthcare outcomes.

Articles September 05, 2025

Agentic AI Is the New Competitive Edge: Accelerate Your Data Platform Transformation for Autonomous Analysis

Across every industry, executives are grappling with the same fundamental challenge: how to leverage their organizations’ vast data assets for a competitive advantage. While traditional business intelligence tools have served companies well for decades, agentic AI promises to entirely redefine how organizations interact with their data. Agentic AI can proactively discover insights, predict outcomes, and recommend actions with minimal human intervention. CapTech has been at the forefront of data platform modernization for over two decades, and we’vehelped early adopters leverage agentic AI capabilities to adapt to market changes. Organizations that hesitate to embrace agentic data analysis risk falling behind in an increasingly data-driven marketplace, where agility often translates to market share.

Articles July 23, 2025

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