The global hotel chain wanted to expand its user base and engage both new and existing users with a clear vision of being the ultimate travel companion.
The client knew that to stand out in the competitive travel app market, it needed to bring its app to the next level. Customers nowadays seek more than just a place to stay. They want an app that not only finds them suitable accommodations for their journeys but also sparks travel inspiration, encouraging them to explore new destinations. The key focus was on providing customers with an easy booking experience while also offering a comprehensive app with detailed information.
Another critical issue was the lack of personalization options within the app. Many of the app's features were limited in either customization or unclear design, leading to user feedback indicating reduced customer satisfaction. Consequently, there was a potential risk of damaging customer loyalty.